Debt Settlement Leads
Are you wondering if debt settlement is for you? Many millions of people have already made the decision to settle their debt while others preferred declaring bankruptcy. Neither option is an easy choice, but when you’re declaring bankruptcy, at least you have an attorney explaining the process to you without withholding information like your typical cold callers. And if you are receiving cold calls from these companies day in and day out, you need to know what you’re up against – literally.
The debt settlement industry is growing rapidly with the average American consumer carrying lots of credit card debt. The recession is also adding fuel to the fire with consumers looking at all options to handle their debt loads. As the industry grows companies are looking for new ways to get business in the door while avoiding the many pitfalls of advertising.
Debt settlement leads are prospects that have responded to an advertisement or offer for assistance dealing with their debt. They usually have $10,000 or more in credit card debt and large monthly minimum payments. The lead usually consists of the prospects name and contact information such as the persons phone number, address, and email.
Does Direct Mail make sense for you?
Direct Mail is not for the faint of heart. It’s not a marketing medium you can test out with one drop. However, mailing consistently to the right prospect with the right mail piece can deliver the best quality lead and boost your conversion rate.
How Do You Generate your Leads?
If the lead provider fails to answer this simple question, run! Assuming they do answer, this is a tricky one. Most lead providers will now say, “PPC and SEO”. There are some, of course, that do use these techniques but very few. The reason so many lead providers say this is because they think it is what you want to hear. The best answer you can hear is a “combination” of methods including email marketing (which is very effective).
Debt management leads & debt settlement leads exclusively purchased in an average price range of $52-$60 using a CNN type lead campaign will most likely ensure the chosen vendor is not selling quality debt leads behind your back. If a buyer is paying below $50 then the risk increases that the live transfer is being sold to another buyer.
Think about it – The consumers who filled out a form to settle their debt (similar to the forms on any Site that you fill out) clearly understand why they’re submitting their information to be contacted. Hence, this is considered an “Opt-In Lead” – Meaning – “You’re Free To Contact Me.”
If you want to find the top performing debt settlement companies then here’s some very important advice. Do Not go directly to a particular debt settlement company but instead go to a debt relief network that is affiliated with several established debt settlement companies. In order to be in the debt relief network, the debt settlement companies must prove a track record of successfully negotiating and eliminating debt. They must also pass an ethical standards test. Going through a debt relief network will ensure that the debt company you are provided with is a legitimate and respected company.